Thursday, October 3, 2013

Audience Analysis: "Where Is The Love?"

I believe that the target audience of this song is everybody in the United States, regardless of age, gender, class, or ethnicity. The Black Eyed Peas want the people of the United States to be aware of everything that is going on in the country. The artist understands that the listeners of the song will probably know that there are problems outside of the United States, and that the United States is trying to assist in those problems, but believes that the listeners are not completely aware of all the issues that are actually within the United States. They refer to some of the issues in the United States as CIA being corrupt, the bloods, crips, and the Ku Klux Klan as well. This song was played on mainstream radio for many years, so it was listened to by many people, of all demographic characteristics. The audience most likely wants the best conditions for the United States, just as the artist does, whether it be through solving gang violence, fighting discrimination, or solving war conflicts, which are all discussed in the song. The song not only aims to send a message to normal citizens of the country, but also the government. This song was released the same year the war against Iraq started, 2003, and a lyric in the song says "Nations droppin bombs/Chemical gasses fillin lungs of little ones/With ongoin sufferin, as the youth die young", the Black Eyed Peas are subtly protesting the war in my opinion. The Black Eyed Peas are hoping that their song makes a difference in the country, and they hope that the people will become aware of all the crises that exist in their country. The artist very strongly wants the people in the world to become more peaceful and more loving to one another, which will lead to less conflicts and wars. The audience, before listening to the song, is most likely unaware of the situations that the Black Eyed Peas talk about, but will remember the message of the song due to its catchy tune and repetitive chorus.

- Young Park
Black Eyed Peas Concert in South Africa before World Cup

5 comments:

  1. I really like this song choice since it was almost certainly released in protest of the Iraq War. I think that you are correct about the audience, as well as the fact that the song is trying to get the audience to pay attention to the events that were occurring at the time of its release.

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  2. Interesting to see how there are other forms of "protest" such as a song, that does not involve actually gathering in the streets. A lot more civilized way to get a point across

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  3. what struck me the most is that I had no idea that the Black Eyed Peas had a song about peace and love, you usually associate them with just trying to party.

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  4. I believe this post is extremely interesting because though I've heard the song many times I've never actually listened to the lyrics. I believe that the message of the song is extremely powerful.

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  5. After looking at the lyrics to this song, I've come to believe that this song doesn't focus solely on the issues in the USA, but more so the desire for world peace. There is one stanza which discusses issues with discrimination and violence in the United States, but the song primarily tries to send a message to the world to start loving and stop hating. As you had stated in your rhetorical situation, the song had topped the charts in 13 different countries...this alone means that other countries knew about the content of the song.

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