Ethos: "Where Is The Love?"

A song almost never uses the rhetorical appeal of ethos. However, I saw an example of ethos in "Where Is The Love?" by the Black Eyed Peas. In my opinion, the only ethos used by the Black Eyed Peas was used in an extremely clever way. The Black Eyed Peas are known for being a mainstream hip-hop and dance group. They have extrinsic ethos of being known as a popular, catchy, hit-song creating group. In the making of "Where Is The Love?", they did once again create another catchy hit-song. However, it seems as if though the Black Eyed Peas used their credibility and celebrity status to their advantage, they used their song to protest the situations in the world. They knew that if they created a catchy song, it would play on the radio often, no matter what the meaning or message of the song was.They used that knowledge to their advantage, they decided to make a song that would not only be popular, but have a good message as well. As the song played on the radio and more and more people listened to it, the message eventually spread, not only within the United States, but in the whole world. The Black Eyed Peas were known globally, and their message spread like wildfire in the form of a song.